• Shannan

ClickFunnels® Scam, or Legit?! - We Look At The Facts...

Updated: Aug 13, 2020

G'day CyberFunders, heard something about Clickfunnels, see the ads EVERYWHERE but wondering, is it legit, and can it really help you make more money? You've come to the right place. In this post I'll answer the question as to whether or not Clickfunnels is a scam or if it's legit, digging deeper than any other review, I look at legal existence of the company, company stats, website interest, revenue and more. I'll then go into just exactly what can you do with it! So, with that, let's dive straight in.

Clickfunnels - Sales Funnels and Website Builder

What Or Who Is ClickFunnels?

Visiting the Clickfunnels home page you'll discover that they promote themselves as being able to:

...help people grow their companies through sales funnels.
Quickly Create Beautiful Sales Funnels That Convert Your Visitors Into Leads And Then Customers...
ClickFunnels was created so that entrepreneurs like you, who aren't programmers and who don't know how to code, can easily build beautiful pages inside of a sales funnel, to grow your company online!

What Does ClickFunnels Do?

So you guessed it, they are all about funnels, sales funnels to be exact. A sales funnel is a step-by-step process for guiding a visitor/customer through the sales process without the extra confusion of a website filled with links, menus and other information. It helps to direct potential customers to the particular product they need most to solve their problem/desire and guide them to making a purchase. It typically involves value adding such as a video story or written text that helps to promote and sell the product or service, 1-click up-sells, follow-up options such as requesting contact details from customers, bump-ups (or extra sales additions) and payment gateways built in to keep the process smooth and easy to follow. They differ from a traditional website by cutting away all the extras and pointing the customer directly to the product or service.

ClickFunnels HQ - Boise Idaho On Google Maps

Company Stats

Any company that's based on a scam or some form of illegitimate practice will, at best, last a few months before either the general community or the authorities are onto them! It will also be very tricky to find any details about the company or entity. So, how does Clickfunnels stack up in this area?

A little digging into the Clickfunnels company and here's what you'll find:

  1. Currently Active Limited Liability Company (LLC) status with address listed as 3443 W Bavaria St Eagle, ID 83616 (US state of IDAHO). LLC is similar to the Australian Company tags Proprietary Limited (PTY LTD) or just LTD. The trading company LLC for Clickfunnels is Etison LLC, solely funded by the internet marketing mogul Russell Brunson. This is the company under which the Clickfunnels business operates. So that's a pass for Clickfunnels so far...

  2. 6+ years operational history - The Clickfunnels trademark was first filed on 12 Sep 2014 so this makes it operational for at least 6 years, clearly not fly-by-night. The previously mentioned parent company, Etison LLC has been registered since 01 Feb 2018.

  3. 27+ Current Trademarks registered under their company Etison LLC (specifically related to Clickfunnels). This is HUGE. Etison LLC has a list of at least 27 trademarks to it's name, that's impressive for any company and a good sign they are highly active and serious about their company and product success.

Company Results

So Clickfunnels seems to check out in terms of being a legitimate, registered and active company with many trademarks to it's name already. BUT, what about their impact and reputation in their field. Let's look at some stats:

  • Revenue - Clickfunnels Homepage - Clickfunnels claims to have processed more than $6.6B in revenue through their sales funnels with the total number of funnels sitting at 7.27M. Some quick calculations and the average revenue per user is about $51K. Of course as always it's likely that there's more like about 20% of those users account for 80% of the total $6.6B, however it's hard to argued that the platform isn't turning over a sizable share of internet revenue for it's users.

  • Website - According to SimilarWeb stats, the main site "www.clickfunnels.com" gets an estimated 15M+... yes 15 million hits p/month from combined organic and paid traffic. In fact, in Apr 20 it hit a new high of more than 20M+ site visits in a sign month. I won't look at them here but there are multiple other sites associated with Clickfunnels relating to their various products or services. By way of comparison, other major competition in the sales funnel space include Infusionsoft and Kajabi, these come in at 8M+ and 2M+ respectively, less than half the traffic of Clickfunnels. So, it's safe to say that Clickfunnels receives enough traffic to firmly place it in the top rankings for what they do best, sales funnels.

  • App Market - Clickfunnels also boasts an Android and Apple App, with the former accounting for just shy of 150K downloads.


A great way to determine if something is legit or not online is to look at what people are saying about it. There are a lot of people willingly or otherwise that will have stuck their necks out to find out if something is for real or not so why not learn from them before you make the jump? Let's acknowledge first that no company or product will ever escape the nay-Sayers and overnight gurus with their 5 cents to add so let's see if we can find out what the big players with some credibility have to say:

2019 Entrepreneur.com 360 Ranking #1 - Clickfunnels
  • Entrepreneur.com - this site boasts a massive monthly visit count of more than 15M consumers. It is highly respected in the entrepreneur world and contains content from hundreds of experienced and successful online and offline entrepreneurs. In 2018 Clickfunnels ranked at #9 in the entrepreneur.com annual 360 list of global best companies and in 2019 took the coveted #1 spot.

  • Best Sellers Lists - Founder Russell Brunson has written multiple USA Today and Amazon best selling books so far, Dotcom Secrets, Expert Secrets and his most recent work Traffic Secrets. Traffic Secrets has just achieved the highly sort after New York Times Best Sellers List.

  • Tony Robbins and Dean Graziosi - Clickfunnels' founder Russell Brunson has a close personal and professional relationship with these two highly acclaimed and successful personalities. To have an affiliation with such highly respected individuals is a credit to Russell. A little research found that in addition to building a friendship over many years and having Tony Robbins speak at his conferences, Russell was instrumental in helping Tony and Dean launch their hugely successful Mastermind.com. Russell also gifted the mastermind.com domain name to the pair which cost him a reported $500K. For the launch of his latest book, Tony Robbins acquired the services of Russell Brunson to develop and launch the sales funnel that did the job.

  • Funnel Hacking Live (FHL) Conference - the final mention in a look into the reputation of Clickfunnels is the FHL conference. The conference launched in 2015 with 658 attendees. In 2019 the event was held in Nashville, TN bringing in 19 speakers and over 4500 registrants.

ClickFunnels FHL 2020 - Keynote Speakers

Summing Up The Stats...

Looking at the stats for Clickfunnels tells us this:

  1. They are a registered and active company in the US state of Idaho, disclosing their full physical address.

  2. 6+ years since registration

  3. A solid list (27+) of currently registered trademarks to their name

  4. Significant web presence at 15M+ visitors monthly

  5. More than 120K registered users of the platform [Aug 2020]

  6. Processed a MASSIVE $6.6B dollars through their customer's sales funnels

  7. Achieved #1 spot in the Entrepreneur 360 ranking

  8. Currently listed at #440 Inc 5000 list [2019]

  9. Founder has written multiple books reaching USA Today, Amazon and New York Times Best Sellers lists

  10. Close personal and working relationships with some of the most respected personalities in the world, including Tony Robbins and Dean Graziosi

When you look at the facts it leads you to a very clear answer, Clickfunnels scam or legit? It's LEGIT! The facts don't lie, Clickfunnels is the real deal. The company and intentions are all completely transparent and their history is significant and they continue to build on their success year on year at an astonishing rate. They are highly ranked in the online marketing space and respected by some of the biggest names in the world. It is a credit to the founder, Russell Brunson and the team he has behind him. For something so successful it's worth looking into what it could do for your business or online endeavor.

Can You Use ClickFunnels To Make Money?

Clickfunnels is purpose built to help you make money. It is not a business in a box or a way to get rich quick, if this is what you're looking for don't waste a second more of your time doing so. Anything that is going to bring you consistent, long term income requires consistent effort to establish. But what Clickfunnels does do is provide you a means to build out a website or sales funnel for your own business with the potential to seriously increase your revenue.

The basic plan will cost you $97/m while the Platinum plan (formerly Etison Suite) will set you back $297p/m. Many will see this as costly, but that's usually because they don't understand what they actually get. You'll get:

  1. Simple drag and drop sales funnel and website builder

  2. Lead capture functionality built in to build your customer lists

  3. Access to a ton of free funnels and website templates

  4. Smart shopping carts with payment gateways built in and 1-click up-sell features

  5. Facebook and email marketing automation

  6. Ability to connect multiple domains

  7. Auto-responder capabilities built in for email campaigns (on the Platinum plan)

  8. Ability to add follow-up funnels for increased profit through follow up sales and value adds.

Using these functionalities you can do a LOT and save on web hosting and SSL, website designers, auto-responders, payment gateways, copy writing and a host of other costs. As for what you can use it for, here are a few examples of what people are already using Clickfunnels for:

  1. Selling your own products and services - Clickfunnels can replace your entire website or add to it by connecting sales funnels. There are countless stories about businesses that have used Clickfunnels to 10X their own business through the power of direct marketing via sales funnels.

  2. Use Clickfunnels as an Affiliate Marketer, Social Influencer or Blogger - Sales funnels are one of the most successful ways to promote products as an affiliate marketer and Clickfunnels makes that easy.

  3. Become an affiliate for Clickfunnels - like the idea of up to 40% commissions as an affiliate promoting the Clickfunnels range of products? They will also pay towards a new car when you reach affiliate milestones, making you a Clickfunnels Super Affiliate.

  4. Build sales funnels for others - interested in making money building sales funnels for businesses, or are you an agency wanting to help customers increase their online revenue? Get to know the various aspects of the Clickfunnels products and you can actually make a good income just building sales funnels for others.

These are a few of the ways thousands are now using Clickfunnels to build their online income. I recently took part in the Clickfunnels One Funnel Away Challenge to find out what it was all about and I'll be sharing more on that soon, but it changed the whole way I looked at marketing online. No matter what you want to do, or even if you aren't sure where to start, but love the idea of building an income online I highly recommend checking it out. You can learn more about it here or by clicking below. If you have any questions feel free to comment or email me at shannan@cyberfunded.com.

Thanks for reading to the end. If you found this helpful in some way then please go ahead and subscribe to get a heads up on our future posts, reviews, tips and advice!

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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