13 Of The Best Tips To Improve Your Website Ranking In 2020
Updated: Aug 25
Hi CyberFunders! The more things change, the more they stay the same. Well, at least when it comes to the importance of content for your online marketing needs. As technology becomes faster, and access becomes more prolific due to the increased use of mobile technology, the one thing that has not changed but become more important is the need for excellent, relevant, regular, high-quality content. We ALL what to rank higher! But, what's does it take? Is it all about keywords and if so what types? Does the content really matter? Should I try to stuff my targeted keywords in there as many times as possible?! (...Bad Idea!) In this post, I'll cover 13 of the most important things to consider in the quest to improve your website ranking this year!
Why Google you may ask? According to StatCounter Global Stats (July 2019) more than 92% of the worlds web searches are handled by Google! So, let's get into the good stuff and help you start ranking higher.
Content Is Even More Essential
Search engines are not just basic data processing and analytical tools anymore, they have become highly intelligent learning machines with increasing ability to differentiate rubbish (low quality) content from high quality, valuable content. Due to search engine updates, Google's Hummingbird specifically, creating serious niche focused, quality content is more essential than ever.
In 2013, Google significantly upgraded its search algorithm with "Hummingbird". Its name was derived from the speed and accuracy of the hummingbird. Courtesy - Wikipedia.
In Aug 2018, Google announced the "Medic" Google search update, however Hummingbird remains the most significant update for the worlds largest search engine and therefore holds the greatest significance to ranking your website in 2020.
Hummingbird means that keywords aren't the only aspects a website needs to focus on, now website owners need to also focus on the content in which the keywords exist. If the content is not focused on the niche, and doesn't make sense for the niche, then don't put it up. Use a variety of content such as tutorials, blogs, long articles, as well as using video, audio and text.
Quality of Your Content Is Imperative
It's always been important to write for humans and not search engines but many marketers did not always listen. Now with the changes in search engine results, if you want to compete, you'll have to focus on high quality content rather than just getting any content up. The higher quality the content, and the more relevant the results, the more you're going to appear in top results for audience searches.
Personalization Becomes Central
One of the issues that website designers need to pay attention to, as much as marketers, is that personalization matters because user intent matters. Ask yourself, is this the content that your audience wants to see? Will they be happy to see it? Will they want to keep reading, watching and viewing your content? As a website owner, when you combine social media & SEO techniques, with better content, you'll produce better results for your users, increasing page dwell time and visitor loyalty, and decreasing bounce rates and abandoned carts.
More In-depth Content Types
Another essential factor to improve your website ranking in 2020 is the depth of your content. While short blog posts are still an imperative, now longer content types are becoming essential to creating the "sticky" factor your audience needs to keep coming back and to see you as an authority. Longer content that is more in depth will garner more search engine respect, as well as help you build the authority you need to capture the social proof you need to really break through in your niche.
Fresh Content More Often
It's also essential to update content more often. The 10-15 blogs a month you do now is a good starting point. Add to that some video, in depth content like white papers, how-to content and tutorials to the mix and you'll start ranking higher, as well as pleasing your audience more than you do now.
Authorities Reputation Matters
Google's AuthorRank - essentially, AuthorRank is a function of the Google search engine that ranks the SOURCE (author) of content as opposed to just the content itself. It ranks various metrics, such as social shares, post comments, and author activity online to assess the level of authority they hold in their niche. AuthorRank is becoming more important than ever to help build authority, along with social media profiles that are consistent in nature. It's imperative that online marketers don't ignore the trend. AuthorRank is commonplace now, not participating will be detrimental to ranking and traffic.
Better Market Segmentation
As technology improves, you'll be able to segment your market further for even more personalized and better results. If you haven't been segmenting your market, it's time to get on board. Market segmentation offers better and more personalized marketing opportunities. Your audience wants to feel special, and the more directly you can communicate to each individual person who lands on your website the better. You can consider things such as site quizzes, surveys or pop-ups that gain valuable data about your audience and use that to improve the type and level of specific information you provide to your most valuable asset, your customers.
Mobile Expansion Takes Over
Believe it or not, it's been 9 years since Google introduced "Google Voice Search"! Since then the uptake in mobile searches has significantly increased and continues to do so. A critical element to ranking highly is having a mobile friendly site. It's mind boggling the number of sites that are still now optimized for mobile in 2020, if that's yours then please do yourself a HUGE favor and fix it! If your platform doesn't support mobile sites or isn't user-friendly in terms of optimizing for mobile (or Tablet) then consider a change or at the very least, get in touch with the platform support and start asking the questions. The importance of this is not just about providing a mobile friendly user experience either, Google's Hummingbird also uses this to determine your ranking, if you site appears to lack mobile usability, you are likely harming your rankings.
Social Media Grows Up
10 years ago it was fun, but now it's serious business. Without using social media as a way to advance your brand, communicate with your audience, and send traffic to your website you're missing out on a large segment of your population. Social media is no longer the new game in town. It's no longer an experiment. It's time to get serious about social media and take your business to the next level. Tiktok is the youngest kid on the block and many marketers/businesses are using the platform. With social media, it's not so much a matter of which one to market via, all platforms have the benefit of huge audiences and therefore huge traffic. What's more important to consider is the audience each one is likely to contain and the way in which they interact via the platform. With those considerations you'll have a better change of being successful in the way you target them. One key point to consider is this - on the other side of the connected device is a human, just like you and I, each with their own likes, dislikes, problems and goals. So when marketing to them don't try to sell them on your product, sell them on how your
Data Gets Serious
Do you use Google Analytics as part of your user analysis for your site(s)? If not, why not? Google Analytics is free and offers a mountain of useful data to determine who is visiting your site, for how long, from where, of what demographic, insights into their intent and which areas of your site are most popular. Data has always been important, but now it's serious that you need to dig deeper to get the answers you want. Google Analytics also gives you some insight into just what is Google Search interested in and what data are they gathering on your site to determine ranking. Using this data will help you target the things that are working best and scale that up!
Local SEO Key Element
Even if you have an international online business, local SEO is very important for search engines. Everyone's search results are personalized for them, you're going to have to find ways to work around and use local to your advantage if you want to show up in personalized search results. One suggestion is to look at an SEO tool, such as SE Ranking or Ahrefs these will provide a swath of useful data on not just your site but on local results as well. For example, SE Ranking allows you to explore postcode/zip code specific google search results for your targeted keyword phrases, this can be incredibly useful for understanding what people are searching for in your area, helping you better rank your business where it really matters, local search results.
Google+ Gains in Value
Face it, Google is still the number one search engine, so obviously Google+ plays an important role in helping your website get high ranking. Get involved with all that Google+ has to offer. There is a lot to learn, and a lot to do with Google+ but all of it is designed to help users get more accurate results and as long as you're on board with giving users a great experience, as well as using all the tools that Google provides, you're going to be able to get value out of the changes you make.
OAO (Online Audience Optimization)
OAO is about knowing your audience better. It's more important than ever now to know your audience because engagement becomes central to audience action. OAO is encouraged by social media, brand focus, and understanding fully your strategy and your why. If you don't know who you're doing it for, and why, it's going to get harder to stay relevant. You need to know what it is that makes you (and your business) stand out and then zero-in on that differentiating factor by making it an integral part of your branding strategy and content.
Forget Keyword Density
The biggest change as a result of the Hummingbird update is this - unless you want your content to look like spam, keyword density is over. Natural use of words in your content is what's important. You still need to know what keywords to focus on, but you don't want to add them unnaturally within your content. They're more important for article titles, link titles, alt text and subheadings.
Wrapping It Up
When it comes to ranking well in Google search results remember this - the search engine's job is to send their users to the most high quality, relevant results it can. Your job as an online marketer is to attract the right audience to your niche, and then provide your niche with the products and services they need. As the technology improves, marketers will find it easier to attract targeted audiences to their online real estate if their websites are high quality, relevant, and targeted. No tricks required.
As always, thanks for reading! We'll continue to produce up to date content so if you would love to learn more about all things online marketing and making money online, then SUBSCRIBE to our blog and we'll see you again soon!